Dark chocolate is often regarded as the “cleanest” and most wholesome of candies, with folks touting its flavenoids and lower sugar content all over the place. Still, even within the artisan dark chocolate realm, Pure7 chocolate occupies a high seat on the “chocolate as health food” totem pole. It’s raw, and sweetened only with honey – no refined sugar. No gluten, dairy, or soy either. It does contain lucuma, a fruit-based sweetener, which I don’t often see. Anyway, the bar is also organic, GMO-free (though I don’t worry about GMOs, nutritionally speaking), and Paleo-friendly. And for me, it’s local, made in nearby Carlisle, MA with beans sourced from Ecuador.
Unwrapped, the bar gives off a strong aroma of cinnamon. The extremely soft texture, which I hear is typical of honey-sweetened chocolates, melts away cleanly. It almost feels more like a soft truffle than a chocolate bar, and the honey gives it a light, floral flavor. I feel like a hippie eating this, that’s for sure. I can’t say I’m a huge fan. It tastes too virtuous, and I miss the lingering complex bitterness of the cacao.
After perusing the website, I think they have updated their packaging and possibly gotten rid of their 87% bar, moving instead to fruit and nut mix-ins in an 72% bar as well as a new stevia-sweetened product. I may have to do another taste test of the new wares.
$6.99 for 2 oz.
Found at Savenor’s Market
92 Kirkland St, Cambridge, MA 02138
If you like chocolate, read more of my Very Dark Chocolate tasting reviews by clicking here!