Until now I’ve known Lindt mainly for Lindor truffles, those tiny colorfully-wrapped globes that are so popular around the holidays, and which remain one of the only items worth buying that costs less than a dollar at the drugstore.
But did you know this company has been around since 1845, when David and Rudolf Sprüngli started making chocolate in Zurich? Back then, the notion of “solid chocolate” (as opposed to drinking chocolate) was quite novel. The Sprüngli company acquired Rodolphe Lindt’s business and his exclusive conche processing technique in 1899. They called the company “Aktiengesellschaft Vereinigte Berner und Zürcher Chocoladefabriken Lindt & Sprüngli.”
I can understand why they ultimately chose to go with just “Lindt.” Little long for a business card.
Lindor truffles came on the scene in 1949, but today I’m talking about an even newer Lindtovation! (Lindt marketers: Please credit me for this magnificent pun when you obviously make it the centerpiece of your new ad campaign.) Anyway, the Excellence line was introduced in 1989. It’s tough to discern what differentiates Excellence from the rest of Lindt’s chocolate, but it’s their gourmet, rare-bean brand.
The Excellence 85% is a bargain at $3.69 for 3.5 oz. I’m pleasantly surprised to find it contains no soy lecithin! Usually it’s just the real purists/hippies that leave out the emulsifiers.
Lindt lives up to its reputation for quality chocolate. The acidity comes on slow and smooth. The flavor reminds me almost of strawberries and a starchy mildness, like Japanese desserts made with sweet rice. Sounds a little wacky, but I mean it in a good way. And there’s no harsh aftertaste. This really is a splendidly mild chocolate given its high cocoa percentage.
Found at CVS
624 Massachusetts Ave
Cambridge, MA 02139
If you like chocolate, read more of my Very Dark Chocolate tasting reviews by clicking here!