“I have come to believe that the whole world is an enigma, a harmless enigma that is made terrible by our own mad attempt to interpret it as though it had an underlying truth.”
– Umberto Eco on existentialism
Hi, I’m a social scientist and I bought this sandwich. Although it’s hard to tell from this picture, the bread was not only rotated but also mirror-imaged – meaning that there was no way to have both the spreads on the inside and have the bread match up.
This sandwich resists the definition imposed upon it by its creators at Hi-Rise Bakery. In fact, this sandwich doubts that Hi-Rise Bakery even exists. “Who are you to tell me that $6 is what I’m worth?” roars this sandwich. “Who’s to say that because I’m called “PB & Jam,” that this label encapsulates my being? You claim my insides are Teddie peanut butter and Hi-Rise preserves? You say my outsides are house-made whole wheat bread? I am a sandwich! I cannot be summarized solely by listing my ingredients!”
That’s without even getting into questions of:
- consumerism (buying AND eating)
- historical, social, and contextual factors, practices, and labels surrounding sandwich making and eating;
- the dialogic meanings and interpretations that are dynamically constructed between the sandwich and its eater (me);
- considerations of sandwich typology and the relationship of bread to filling on the outcomes of physical sandwich creation (i.e. would this have happened with a turkey sandwich? what if we introduce a panini press? rolls vs. sandwich bread?)
In sum, more investigation is needed into why on earth you’d slice the bread before you spread.